The Rise of Millennials

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In an era of massive financial transformation, Millennials are no longer just the “next generation” — they are a rising force in the wealth landscape. Advisors who recognize this shift and act now are positioned to capture tremendous long-term value.

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Here are five reasons Millennial wealth deserves your attention:

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• Strong Existing Wealth Levels. Over 4 million Millennials already have more than $2M+ of estimated wealth. This translates to Millennials making up 1 of 5 individuals with more than $2M.

• Consistent Wealth Accumulation. Millennials are earning at levels comparable to Baby Boomers and Gen X, despite being earlier in their careers. 

• Beneficiaries of Impending Wealth Transfer. Millennials are poised to inherit significant wealth as Baby Boomers and Gen X transfer their assets over the coming years and decades.

• Long-Term Relationship Building. Reaching Millennials earlier in their wealth journey allows advisors to establish more robust long-term relationships.

• Less Crowded Market Similarly, Millennials are not as likely as older generations to already have an existing relationship with an Advisor. Targeting Millennials early allows advisors to capture a relatively untapped market before it becomes more competitive.

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Understanding where to find these rising stars and how to engage with them effectively is crucial to capturing this untapped potential. Aidentified makes this easy. 

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Aidentified’s platform continuously monitors wealth indicators, such asfunding rounds, job changes, real estate transactions, and liquidity events to surface emerging affluence. You’ll know the moment a Millennial prospect sells a company, takes on a significant role, or receives a windfall. 

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‍The Geography of Opportunity

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On an absolute basis, California dominates the map Millennial millionaires. Nine out of the top ten counties are in California, accounting for 45% of all Millennial millionaires in the U.S.  But the story doesn’t stop there. Aidentified’s data uncovers Millennial wealth concentrations in less obvious places — from King County, WA and Middlesex County, MA to Fairfield County, CT and Maricopa County, AZ. Whether it’s tech-driven growth, urban revitalization, or new business formation, these emerging markets are where tomorrow’s high-net-worth clients are building their futures.

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Aidentified empowers you to spot these pockets of growth — and act before your competitors even know where to look.

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Generational Wealth Composition by State

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Every state has its unique wealth profile. Some are retirement havens dominated by older generations. Others are fast-growing economic centers where younger, rising millionaires are increasingly taking root. And then there are states with a dynamic blend — offering both established wealth and future potential.

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The chart below reveals how millionaire wealth ($2M+) is distributed by generation across a selection of key states. The differences are striking — and revealing.

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In states such as Florida, South Carolina, and Maine, Baby Boomers account for nearly half of all millionaires. These are classic retirement destinations, where the wealth transfer is likely to begin soon. Meanwhile, states like California, Washington, and New York show a more generationally balanced composition. Notably, California stands out for its high concentration of Millennial millionaires, signaling a substantial influx of tech-driven, first-generation wealth. Washington and New York exhibit similar Millennial strength, indicating dynamic economies that attract and reward younger talent. And then there are states like Connecticut, Illinois, and Texas — where Gen X dominates, representing the next tier of established wealth, and often the most immediate advisory opportunity.

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For advisors and institutions, understanding this generational mix is critical. Knowing who holds the wealth in a given state — and what stage of their financial journey they’re in — can dramatically improve targeting strategies and messaging. 

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See below for the complete list of states and their estimated generational wealth compositions.

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Whether you’re looking to build long-term relationships with next-gen wealth or navigate inheritance-based planning with older clients, Aidentified helps you act with insight, not instinct. Book a demo today and see how generational targeting can transform your strategy.

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